I was recently contacted by Kunal Ashar, the founder of NorthStar School Bus Tracking System. Mr. Ashar seems to have extensive experience within the technology and GPS systems. In 2010 he launched an online tool, India’s first, that monitors and tracks the location, safety, security and activity of school children and school buses in real time.

This is not just another website startup, this online tool is supported by a state of the art backend system that process and tracks every school children, buses and their geographic location and reports it to the parents, etc.

Below is what Mr. Ashar has to say about his technology and the website startup.

What is the URL of Your Website?

http://northstar.ws

What is Your Vision for this Business?

NorthStar is one of India’s first and leading cloud-based products that monitors and track the location, safety, security and activity of school children and school buses in real time.

It’s not just another GPS product – instead, it’s focused on ensuring that few or no school children are injured or die in school bus accidents. Or, in cases of accidents, the parents, authorities, community, officials and hospitals are notified instantly and automatically.

It takes a unique approach to child safety, by *helping* school bus drivers and transporters become better and more caring drivers. It combines the power of GPS, GSM, GPRS, GIS, RFID, webcam and many more sensors in a “black box” that transmits signals to NorthStar’s Amazon cloud-based server farm, that analyzes billions of bytes of data every few minutes, and intelligently (self-learning algorithm) detects problems, violations, rash driving, accidents, etc., and notifies the authorized people over SMS within 2-5 seconds of the incident.

It’s built on open source technologies including Apache Tomcat, Apache MQ, Java, JSF, Spring, Hibernate, EhCache and Jasper.

What is the Business Plan or model?

We charge end-users – parents – a minuscule monthly subscription fee – to monitor the safety of their children when they travel on school buses.

Why Did You Start this Website?

We (the founders) all have children who travel by school buses every day. We were concerned about their safety, and also had no visibility on what time the buses would reach our homes or reach the schools. We wanted to build a service and a product that could help parents like us, and schools like ours, ensure the safety of the children and prevent accidents.

How are You Planning to market it?

Online, social, direct marketing to schools, parents and bus fleet owners.

Who are the Founders of this Website?

Kunal Ashar

Where are You Located?

Bangalore, India

When Did you Start this Website?

June 2010

How are you Different from Your Competitors?

Others vendors are simply GPS or tracking providers. They have no focus on a specific problem, and their products and interfaces are too complex for parents, school principals and transporters. Instead, NorthStar focuses solely on schools, and makes the experience for them easy and simple.

Please visit NorthStar.ws to learn more about this. I could see this tool being used in other parts of the world to get school children home safely.

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This guest post is contributed by Lauren Bailey, who regularly writes for best online colleges.

With the democratic spirit of the internet (where seemingly anyone can come up with a good idea, run with it, and make millions), it can be incredibly tempting to just draw a line in the sand, start brainstorming, and launch into the next greatest internet startup immediately. And it is true that there is a lot of merit behind a great idea, but if you have a great education or mix of minds behind that idea, the value of the idea itself increases tenfold.

Valuable Educations to Have Behind a Startup

There are a variety of educational backgrounds that could prove invaluable to creating the next great online startup. Having a general understanding of each of them can definitely help because than at least you know who to consult when you reach complications in drafting your startup idea. Of course, having an intimate understanding of any potential background area to a startup will also help a great deal.

Communications

This is perhaps the blanket degree for online startups. Depending on the program, communications studies can cover online media studies, online marketing, web design, journalism, video production, and mass media studies. Most, if not all, of these concentrations in communication can prove to be valuable, but I think I would hold online marketing and online media studies to be some of the most important. Simply studying the history of media on the internet and how online ventures have thrived in the past can really help idea and plans when it comes to your own online venture. A degree in communications will give you a lot of base knowledge to help you determine whether a given idea would be successful.

Business

Other important parts of any venture, online or not, are the areas of logistics, finance, and operations. Getting an education in business studies gives you a level head and practical mindset so you can iron out the realistic elements (initial investment, upkeep costs, manpower) of any online business endeavor. Having a well-rounded education in business may not be required for every online startup, but once any startup takes off enough, you will want someone with a business education.

Computer Science

Any online venture should take at least a tiny bit of programming knowledge. More likely (especially with the amount of professional websites using PHP, Javascript, and jQuery), any idea you have for the next big online business should take an immense knowledge of computer science. Sure, not all online business ideas even require a computer science degree, but knowing what is capable through online programming lets you know whether your startup idea is even feasible. It will never hurt to have at least some surface-level knowledge about the field of computer science and the current limitations in modern programming.

English or Speech

Having the ability to communicate ideas well and translate them either through speech or writing can make or break a business idea. Backgrounds in English and speech help with investment, recruitment, and marketing. Do you think Steve Jobs would be half as successful as he is without his amazing public speaking ability? I certainly think not. Never underestimate the development of good writing and speaking skills. They translate across virtually every field of study and are invaluable to any business.

Bottom Line

None of these educational fields are a requisite for any great online startup. But you do have to face some realizations: Starting an online business is a lot of work and can potentially be a huge investment. It’s incredibly easy to get in way over your head, but having any number of these educational backgrounds will serve you and your online startup extremely well.

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