Youpark (Denmark) – a one-stop storefront for cell phone users to find all their mobile applications relating to games, business, productivity, and mobile devices. It is a pleasant alternative to searching countless websites for applications that would suit your particular cell phone type. Youpark acts much like a two-way street, offering a common medium where an individual in need of acquiring a particular cell phone application can reach a developer offering that particular application.
I had a chance to interview Babar Baig (CEO), Umar Akram (Vice President) and Farrukh Abbas (Chief Technical Officer) of Youpark.com and this is what they had to say:
What is your business plan?
“Youpark is a complete content delivery and management solution that bridges the gap between content developers and end users. We acquire best selling applications and games from leading developers all over the world and we sell them to mobile consumers. The revenue is shared among all the stakeholders involved.”
Why did you start this website?
“There is a huge gap between the developers and mobile consumers; neither a small software developer working in his garage office, can reach billions of mobile consumers, nor can the consumers reach for the required mobile software lost within billions of websites. Youpark.com effectively connects the mobile content developer community with the end users by bringing them together on one platform.”
How are you planning to market it?
“The products of Youpark catalog are marketed through various internet marketing techniques such as blogging, email marketing, online advertising and SEO and SEM activities.”
Why is it different than your competitors?
“Our site provides a unique shopping experience that allows customers to select their handheld device from a huge repository of latest devices and discover the applications compatible to their devices. The user can also find the product of their choice by selecting the required platform, category or sorting order. The buying process on Youpark, effectively guides the user at every step informing them about available delivery modes, compatible devices, currency used, price charged etc. Other than this, Youpark support team also provides efficient support through live chat, e-mail or phone, helping the users find the software of your choice.”
Any other information that you believe is relevant to your startup will also be helpful.
“The founders studied the developing market, set the vision, mission and strategy and assembled a team to provide instant delivery of quality mobile software to anyone, anytime, anywhere. This solution enabled them in delivering mobile content from developers to consumers.”
Youpark, founded in 2005 has already created much buzz in the mobile world with over 12,000 unique mobile applications, free software products and games. The team at youpark also tests out applications across various mobile devices for errors, which is another bonus. I definitely enjoyed using some of their applications and I really liked the fact that people who are strapped for time need not look elsewhere for their mobile needs.