Box.net (Palo Alto, CA) – Acts as a virtual hard drive or backup storage medium that allows users to edit, share and safeguard their documents online. The founder and CEO of Box.net, Aaron Levie, has now launched an OpenBox platform on November 13, 2007, that permits users to link information from Box.net with other applications and services across the World Wide Web. In essence, OpenBox permits developers and businesses to integrate applications and services on the Box.net site.
I had a chance to talk to the CEO Aaron Levie about his new platform and this is what he had to say:
Why is your site different than your competitors?
Box is different from its competitors in that we offer more features making a complete service comprising of online file backup, large file sending and online work groups and collaboration. We do all of this with a user interface that is easier to use and more visually pleasing than any other existing service. Quite simply, we offer the most functionality while remaining simple.
What is your business plan or model?
Our business plan is to offer a free 1gb account, to encourage users to try and use our service. We then make money from upgrades to a user’s storage and business account features like collaboration.
Why did you start this website?
The website began as a college project idea while Aaron Levie was attending USC.
How are you planning to market it?
Fortunately, most of the marketing is done for us from our fans. The largest proportion of our growth comes from ecstatic fans writing blog posts which not only puts us in top results in search engines but also sends traffic directly to our site.
Any other information that you beleive is relevant to your startup?
We are very excited with our recent announcement of OpenBox, a platform for developers to add services directly to the Box.net website. We hope to remain the most open, easy to use and powerful online service for accessing and using files on the web.
The site launched 3 years ago solely as a pay site, and a year later with free accounts. Now, they have created a new platform to complement the existing user accounts with greater functionality. The new Openbox platform will allow users to edit photos and images online, work on word and excel files, publish work online, sign documents and much more. The Openbox platform has definitely created more depth to a great document storage site.