The Pros and Cons of Facebook as Launching Pad

With all the hype surrounding facebook. Some established entrepreneurs as well as prospective startup enthusiasts may look to facebook as a vital launching pad. Especially considering the amount of fanfare and traffic it drives. Not to put a damper on your spirit, but an comprehensive look from the Globe and Mail newspaper suggests otherwise. We should not blindly launch our site on facebook, without undergoing an analysis of our business, particularly if we would benefit as a B2B or B2C venture. Also, we should consider whether we have a grasp of what social networking really is and whether facebook as a business tool would ultimately allow us to reach our intended audience. I agree, the internet should be treated as any other business tool in the traditional business world and we really have to look at the pros and cons as well as the demographic involved if they will help you achieve your business goals. In that respect, the writeup comprehensively points out both the pros and cons of utilizing facebook as a launching period. It definitely was an insightful read.

Click here for the Globe and Mail article.

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