– More Durable Laptops (California, US) – a virtual PC sales site that caters to buyers who are interested in durability and quality engineering in their portable computers. In that regard, offers a product line consisting of ruggedized, semi-rugged, and fully rugged brands to emphasize their nicheness. and the associated product lines are a welcome addition to the market, where unique portable computers are literally non-existent. The ruggedized laptops will definitely gel well with the market gap with such unique offerings: water-proof, sunlight readable display, capability to withstand against shock, dust, and even mud.

For those still weary of such a brand, take note that the brand has even gained popularity among notable enterprises: Boeing, SCE, NASA, U.S. Navy, U.S. Coast Guard, U.S. Geological Survey, Mississippi University, Rutgers University, J.L. French, Rocky Flat, Stealth Engineering, GEO Systems U.K., RACAL Defense Electronics, Lynch and Sons, Herzog Electric, U.S.R.D., and Kansas Department of Health & Environment.

In addition, research composed by the International Data Corporation (IDC) reported that among the most common causes for notebook damage are drops at 64%, followed by spills at 38% and the component most cited for damage is the HDD and LCD display. The brands focus on durability brings to mind Volvo’s focus on safety. Anyhow, a unique approach to building portable PCs or any product for that matter is the right way to go especially considering the economic costs associated with poorly crafted computers. Surprising, however, is the fact that it took so long for someone to change focus from the conventional perception that the next slim laptop is all that matters to actual quality workmanship, safety and durability.

Click here for reasons to go ruff with portable computers and here for a listing of their product line, and here for features that set ruff apart from the conventional brands.

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