In today’s world, it is all about real time content. Twitter and other social networks has fresh content generated by its user base. Apparently Google, Yahoo and Microsoft have been mulling about tweaking their search algorithm to allow fresh contents generated by millions of social network users to show up on search results.
However, Microsoft has beaten it all with Bing. Bing search results shows side by side Twitter contents generated by only selected individuals at this time. Yes Microsoft hasn’t open it up for everyone; they are only allowing contents to be pulled from users who has the credibility of generating useful contents.
This is the beginning of shift in search algorithms to allow users, which really started off with blogs, to provide fresh contents rather than webmaster regenerated contents on news sites.
This is a big step forward but in my opinion, Bing is not going to kill Google nor Yahoo. How long would it take Google, which spiders millions of sites regularly, to add the tweets? This will probably be their easiest crawl! That’s right, it won’t take much time for Google to adapt to the new environment and start showing twitter or other social networks results on their site.
This made news through Bing’s blog today:
Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres. This includes Tweets from folks from our own search technology and business sphere like Danny Sullivan or Kara Swisher as well as those from spheres of more general consumer appeal like Al Gore or Ryan Seacrest.
Starting later today, when you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results. For example, if you type “Kara Swisher Twitter” or “Kara Swisher Tweets” or even “@karaswisher” as your search query, you’ll see something like the below. (Note this feature will be rolling out gradually over the course of the next few hours so you may not see it right away.)