Every Piece of Marketing Advice is a Lie – Including Mine

Well not really! The title was deliberate to get your attention. I got you and now you are here… I had an important question on internet marketing today so I thought I would call all of you to help me figure it out. Here it goes…

This question came across my mind this morning as I got out of my bed. Is traffic really equals money as it used to be in the past? Is it still hopeful to make money by placing Google Adsense on a site and hope that people will click on it? Or do you need to build yourself a community around you to make the most money?

Many say more traffic means more money – yes that was true in the past and is somewhat true now but I believe your business model will dictate whether you are making more money from traffic or other sources.

Keep in mind, like I always say, every startup is different so you may be making money off of traffic but others may not be. Either way it is good to get this question answered – because if you are only relying on making money off of people coming to your site and clicking on ads, then you are really making 30% to 50% of what you should really be making.

A good business model that harness the traffic that comes to your site in a creative way will eventually make 3 fold compared to those that purely rely on new traffic to come to your site everyday.

Ask yourself this question, does your business model contemplate unforeseen circumstances such as a server crash – a circumstance where you can’t have your site up for few weeks because you forgot to backup your latest data? Does it support you so that your income does not go down to zero for those days OR does it support you in a way to make at least one third or more income even if your website is down?

Well I guess going back to my question; if your website relies on fresh traffic everyday to make money then your net income for the downtime will be zero. If your website is built around a community and that you have other ways to reach your visitors (newsletter, etc), then your can continue to make money while your site is being repaired.

What do you think is the best business model for an online startup now days?

  • that relies on Google Adsense or similar pay per click advertisement (based on traffic)
  • that relies on other direct advertisers  (based on traffic)
  • that relies on the above two plus a network of previous visitors (traffic + previous leads)
  • that relies on the above three plus ongoing income from affiliate referrals (traffic + your network)

In my opinion the latter one is the best to have – it not only provides you with income through traffic but also through many other means – a guaranteed income.

Well with this thought in mind, I couldn’t really say if you really need high volume of traffic to make decent income. Google Adsense doesn’t pay as much as it used to in the past. Sometimes you need like 1000 visitors to get $1 worth of income. Does it really worth it or should we look for a creative business model?

So why did I have the title – one is to catch your attention and then second is that every marketing tip talks about building up traffic as the first key element of success. Well I think that is somewhat not fully true now days – yes you need traffic but you can make big bucks with less targeted traffic as well.

What do you think is the answer to the question? What is your business model?

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{ 4 comments… read them below or add one }

Cathy July 22, 2009 at 11:20 pm

I follow you. I think by placing Google ads, you are sending your leads to Google. If you have a system or model that works well with leads then drop adverting on the site. That what I say and I follow for my clients.

Craig Crawford July 23, 2009 at 7:44 am

HAHA! Very good. certainly got me reading!
I’m just getting into this blogging/IM myself and grazing the internet for knowledge! lol. just waiting for my domains nameservers to update!

George Minto July 23, 2009 at 3:11 pm

The latter. Build your lead system first.

How I Lost 30 Pounds in 30 Days Without Diet July 23, 2009 at 6:19 pm

Thanks for posting about this, I would love to read more about this topic.

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