How to stay focussed with your blog

Everyday events have the tendency to throw you off of your path to having a successful blog. In today’s information age, with thousands of access points to sway your attention, it is very difficult to stay focussed and build your own reputation/community. Everyone in today’s world wants you to spend more time on their site. On a single day you are inundated with information more than a lifetime of information that your mom or pop received when they were younger.

startup_strategic_planningSo how do you stay focussed on building your own blog? Well, just like every other business or school, blogging needs the discipline; it should be considered a commitment. You are trying to build a community and you are trying to improve the readership for your very own blog. You need to have a strategy and you need to stick to it.

In order for you to stay focussed you need to know your mission (strategy with clear goals) – you must know what you are trying to achieve. You will be surprised to know that many startup bloggers can’t articulate the goal of their blog. In order for you to have a good mission statement, you need to spend more time upfront to do the homework – that is right, even before you make your first post or even setting up your blog.

Do your homework

Ask yourself the following questions – why are you starting this blog? Is this your hobby/passion? What niche or information gap are you trying to fulfill that others aren’t already doing so? What sort of useful information will you have for your readers? Are you going to be able to make the commitment to consistently post on your site?

Basically by doing the homework, you are able to narrow down on the scope of your blog. You will be able to find out what is out there and whom you are competing with. You may be able to find out a niche that you can fill.

Create a chart and plug in all other existing sites that are of similar to what you are thinking about. Keep track of what they are saying. See how you can make your site a bit different from others with some sort of unique twist to it.

Define your Mission

With all of the work you have done prior to starting your blog, you should be able to define a good mission statement for your blog. It doesn’t have to be a public statement; it could be just personal so you can follow it day in day out.

Having a good mission statement is the key to a successful blog. Like I said earlier, it is very easy for you to derail from your path of becoming a successful blogger if you don’t have a good mission statement that you follow on a daily basis.

For example, your mission statement will hold you together when you are tempted to talk about cats when your blog is about dogs. There will be days when you are not getting the audience that you’ve once hoped you will get and you will be tempted to talk about something else. If you fall for that temptation, you will fail. In those tough times, read your vision statement, and pull yourself together. Once you do that, you will be able to focus more on writing what you need to write on your blog. Repetition of information is sometimes okay, as long as it is not too frequent, than to totally talk about something else on your blog. If your blog postings are all over the place, you will not have the audience you want for the long run.

Therefore, a good mission statement will allow you to make the right decision and keep you focused on building your network to become the next successful blogger.

Make a plan and stick to it

Now that you have done your homework and you have written a mission statement for your blog. Don’t start a blog without a plan – especially in today’s social market.

You need a road map for your blog just like any other startup businesses. Print out a monthly calendar for the next few months. Jot down how many postings you want to post and what sort of topics you want to cover. At least have 10 topics you want to talk about over the next few weeks. Know which sites you are going to spend more time promoting your blog. Know how to use social networks to promote your site. All of this information should be available to you from your homework session.

Plug them all into a yearly road map. It is okay to change your route once a while, depending on your experience as you get into it.

Once you have all of this in front of you, stick to the plan. Say “NO” to everything else that may come your way. Don’t expect to do your homework once you get started. It wouldn’t look good for you and you will spend more time running around different websites rather than focussing on writing good content for your blog.

Final words

Building a successful blog is not going to happen over night. You need to understand that before you get started. If you are a young entrepreneur with less experience, you will loose your motivation within days – this is the reality on the internet. Follow the above tips before you start your blog and it should guide you to become a successful blogger.

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{ 3 comments… read them below or add one }

Raju July 25, 2009 at 11:41 am

Wonderful advice. Thank you. Only if people follow it like a job, they will succeed.

Ernest July 25, 2009 at 11:58 pm

I find this to be very true, but I also try very hard not to post just because I feel I need to post. I think that every post should be relevant and have unique content. At the very least it should provide a unique angle and interpretation of some current event. What do you think?

Bill Bartmann- September 12, 2009 at 4:36 pm

Excellent site, keep up the good work. I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,

A definite great read…

– Bill Bartmann

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