Yahoo’s social bookmarking site, delicious.com got a facelift today. Delicious an early adaptor of social media hasn’t really changed since their early days. They survived as many new social media sites came online in the recent years but now Yahoo decided that it is time to really go “social”. It is time they do this unless Yahoo wants to write this off due to lack of creativity.
According to their blog post, this is coming out of their testing of Twitter activity for their Yahoo News Stories. Back in January they tested something called “TwitterNews”, which ranked Yahoo News Articles and the relevance Twitter messages.
The front page of delicious now lists the number of relevant Twitter discussions related to each story. This is something that will definitely rank stories based on real-time discussion rather than how many people bookmarked a story months ago. This will allow delicious to directly compete with other social media sites; giving life back to delicious.
Lately I’ve seen many startups piggy backing on Twitter’s open API to take advantage of real time discussions.
I believe this will add pressure on other sites such as Digg.com or other media outlets to figure out a way to allow social involvement or integrate with someone who is already doing it – i.e. Twitter.