Entrepreneurs: Understand the Importance of Social Media Marketing

If you are an entrepreneur, then you must endeavor to understand “Social Media Marketing” before it is too late. Everything is moving toward real time sharing of information between real people. Understanding the concept of social media could be a bit tricky. Everyone talks about Facebook, Twitter, Blogs, etc but if you don’t look into how they disseminate information, you will not understand the true meaning of social media.

social-networkingHere is what Wikipedia says for “Social Media”:

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

Content is generated in real time by consumers rather than by the site owners, webmasters or editors. Consumers, instead of reading news papers are now producing news in real time. This is where the world is today and it is headed in light speed to further advance the technology to allow consumers to fully be in the driver seat. You as an Entrepreneur must be on top of the “Social Media” concept in order for your business to be successful.

I will be focusing more and more on this topic on my blog in the future. I am working on an experiment on Twitter and I will be sharing that here as well.

So if Social Media is defined as above, then what is Social Media Marketing? Wikipedia explains social media marketing as:

Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.”

If you master this topic, you can generate leads for your business with very little expense. If you master this topic, you can drive mass amount of targeted users to your website with minimal cost. If you master this topic, blah blah… I think you got my point.

Social Media is here to stay. Just like when internet and web site ownership was new back in the early 90s, Social Media is the new wave of technology advancement. Millions of people are involved in creating content on the internet than ever before.

Couple of reasons why you should consider mastering social media:

Low Cost/High Return

As I mentioned above, the cost of launching a social media campaign is next to nothing if you are doing it yourself. Yes it will cost a lot more money if you are using a professional consultant or a firm. The benefits of social media will exceed the cost (if any) by far.

Not Very Difficult to Learn

You just have to be yourself and build a network of influencers around you. Just like any real world, trust is number one factor in being successful in social media marketing. Once you have the basic fundamental requirements, just choose a platform that you feel comfortable with. Also make sure your target audiences are also using that platform so you can drive them to your site.

Build Natural Traffic/Links

Once you’ve build your network, it is easy to drive customers to your site or to get your stories out. You will get targeted traffic to your website and in most cases other users will link your website and talk about it on their own social media platform. i.e. a blog, etc. This way you are building natural links to your website. This will eventually drive natural traffic to your website.

It is Complimentary

The traffic you get from social media marketing is complimentary to the traffic you get from search engines. You also have no control over the amount of traffic you get from search engines but you can control social media marketing. If you work hard and build your network, you can drive high volume of quality traffic to your website.

So where should you start?

If you haven’t already, please go back to my blog posting, five basic rules for startup success, and make sure you have done your homework on successfully starting a business. Just like every startup, you have to plan ahead of time because if you fail to plan, you will not succeed.

Once you do that, you should join a social media platform and start contributing and build your network. Remember what I told you earlier, just be yourself and be honest with others. You will grow your network in no time and you can then take advantage of the network.

Here is a list of sites for you to consider joining:

  1. Twitter
  2. Facebook
  3. YouTube
  4. Del.icio.us
  5. StumbleUpon
  6. LinkedIn
  7. Flickr
  8. Digg

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