Niche Marketing Research: Finding Your Niche Market

Niche_Marketing_ResearchIn order to have a successful internet business, first you will need to brand yourself as an expert in something. Identifying that “something” is what I am going to discuss in this article. Branding yourself within a niche market is imperative to your future successes. Since the social media market is huge and is growing on a daily basis, you will need to have your own brand which is independent of everything else you do in your life. This brand will identify who you are and what you like doing the most.

Many people fail with their online startups because they fail to identify their niche. Because they fail to identify their niche, they fail to passionately share and learn everything about that particular niche. You don’t want to be that person so make sure you work hard on finding your niche market before you get started with a new startup. By the time you finish reading this article, you will realize why I stressed on this point again and again.

Niche Marketing Research: Step 1 – Who Are You?

In order to brand yourself as a true expert in your niche market, you need to love what you do. Before you make your decision on a particular niche, you need to spend time self-evaluating yourself to help you determine how you really want to spend your precious time over the next many years.

Here are few questions you should answer before you proceed to the next step. Finding your niche market is not that difficult but you have to be honest with yourself as you prepare to identify your niche market. In this exercise you really need to find out for yourself who you are, what is important to you, what sort of things excite you and where you want to go from here. Once you have gone through this exercise and collected the necessary information, you will carve out a path for yourself to be wealthy and successful.

Here are few questions that will help you identify what you niche is.

  • What are you passionate about?
  • What are your favorite activities?
  • What do you love reading?
  • What do you love to learn about?
  • What do you love doing?
  • What do you love to contribute to?
  • What are the first three personal attributes that you will use to define yourself?
  • What are the first three personal attributes that your friends and colleagues will use to define you?
  • What are your skills?

Some people come online to start a business because they hear others are making ton of money online. However, without following the proper steps, no one can make money online. Or at least you will not take full advantage of the potentials of an online business.

You must follow this first step of the “Niche Marketing Research” because if you skip this step, you will really waste your time from here on.

Once you have the answers to the above questions, choosing a niche market will not be that difficult.

Niche Marketing Research: Step 2 – Finding Your Niche Market

You need to understand that you are really creating an asset for yourself that is outside of everything else you do. This will be your home base for everything else you may want to do online.

So by the time you go through the “Niche Marketing Research” – Step 1, you would have learned a little bit more about yourself. You have to be honest with yourself in order to correctly identify a niche market. So now in this step, you will have to identify a sector that you will focus on to build your brand. You can do this by first identifying a few keywords that will explain “what you really want to do.” You can come up with keywords based on your answers from step 1 of the niche marketing research exercise.

Once you have that information, you can go to Google, Clickbank or Amazon and do some keyword analysis to see what sort of market already exists for this particular niche. I have written a blog post before, how to identify niche markets, which provides information on how to take advantage of these free tools.

In that article, I’ve mentioned that you can use the following free tools to help find the demand and the competition:

Start off with a Google search – run a simple Google search for some keywords within the niche market that you are researching. Analyze the results and the sites that come up on the first page. Then analyze all of the advertisers that uses Google Adwords program for the same keyword. You can find the advertisers on the right hand side of the Google search results page. Both of this information will give you some sense of what is selling and who is selling it.

Go to and search for the same keywords and do the same analysis.

Go to or other affiliate network and search for the same keywords and complete similar analysis.

Therefore in this “Niche Marketing Research” – Step 2, you are really identifying a few hot niche markets that you can work with.

Niche Marketing Research: Step 3 – Identifying Niche Markets For You

Once you’ve collected the above information on multiple niche markets, you can then narrow down on a particular niche that is just about the right size for you – a niche that you would really enjoy learning and contributing to over many years.

You wouldn’t want to pick a niche that does not contain a lot of information and you shouldn’t pick a niche that is too broad. Pick a niche that has just about the right amount of information. Pick a niche that has the potential to grow. Therefore, you can use the information that is available today to learn more about the niche and then contribute new information to that niche through your own research and creativity.

Once you’ve gone through the above three steps of the “Niche Marketing Research” and you’ve identified your niche, everything else will fall into place. You can promote your brand through viral exposure using social media sites such as Twitter and Facebook. Within a few short months, you will grow your relationship with fellow online adventurers and within a few short months from there, you will establish yourself as the true expert in your niche.

Good luck to all of you. Let me know if you find this article useful. I would love to hear about your niche and your interests as well. Please leave a comment. Thank you.

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{ 5 comments… read them below or add one }

Joe Grier August 25, 2009 at 9:01 pm

This is great information Guna. Thanks for sharing this with us again. I enjoy your advice on this blog. God bless you.

Guna August 25, 2009 at 9:13 pm

Thank you for your well wishes Joe. I try my best to pass on my knowledge to my fellow entrepreneurs. Lately I haven’t got to reviewing new startups. I think over the next few days, I will focus a little on that.


Umesh September 7, 2009 at 3:04 am

Hi Guna,

Very useful article. In fact, I’m in the process of finding a niche. As you’re an expert blogger, I would request you to guide me. My passion is to find profitable niche so that I can promote it using PPC. If you can guide me as to what is the systematic procedure / software which will uncover the niche.


Sun Manno June 5, 2010 at 1:12 pm

Lately I have been doing a lot of directory submissions to build up my backlinks. I write an article and then submit it to the following sites for approval: 1. (constanly crawled by google) 2. (huge site, lots of traffic) 3. (tweets articles + quick indexing) 4. (easy to submit to) 5. (has a high PR and is very popular) By submitting articles to those sites, i have recieved a lot of traffic. Especially from because i get traffic not only from my article, but they tweet it to a following based on your keyword and as a result I get traffic from twitter as well. Hope that helps!

Arton July 29, 2010 at 6:18 am

This is great article, you are totally right. I thank you for this useful information.


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