Internet Marketing Secret: Marketing Without Search Engines

Writing content for search engines is something I am sure you would have heard of over and over again. However, as more and more people are now sharing content among their online communities, producing content for people is becoming rather significant. At the end of the day, they are the ones who read your content.

without_search_engineIf a visitor liked what you had to say, he/she will share it with their friends. If their friends like it, they will share it with their friends. It goes on and on and on. This is the power of “word of mouth marketing” that we don’t really spend a lot of time thinking about. Without focusing on that, we are missing out on thousands of new targeted visitors to our sites.

Have you ever asked yourself how people found websites before there were search engines? Wikipedia says before search engines, there were server based archives and lists. They were very hard to keep track of and be updated. People found information from other people most of the times. We didn’t have social networking sites like today. We didn’t have thousands of other tools for user collaboration that we find today. Even without those tools, people found a way to exchange information.

Today, everyone has Search Engine Optimization as the focal point but they tend to forget who the real audience is – either a search engine or the people who will actually read the information.

Internet Marketing Secret: Product Content for People

Try this new Internet Marketing Secret next time you write content and see if it helps you bring additional fresh blood to your site. Forget that there are search engines. Write content for your site without focusing on the search engine algorithms such as the link architecture, meta-descriptions, meta-keywords, title tags, etc. Write good content that will attract people.

Once you do that, share it with your friends and colleagues through social networking sites. Ask your friends and colleagues to send it to their friends. You MUST ask them to do that since this is an experiment for you. Then go to places where people gather like a forum, and post an introduction for your content. Let them know you exist and that you have something to offer. Basically what I am getting at here is that you are building a community for yourself. You are reaching out to places and letting people know that you have something new to offer, rather than waiting for the users to come through search engines. People will read your content and if they like it, they will bookmark your content. They will also pass it on to others. This is how the word will get out.

Now days, you don’t have to wait for search engine to come and crawl your site to get visitors to your site. Visitors come to your site because they either know that you will have new content at a specific time of the day or they got to know through your social media postings. This sort of sharing of content is growing on a daily basis. You should spend time investing in communities and branding yourself. If you haven’t already, read my article “Understand the Importance of Social Media Marketing.”

Traffic from your network could be in the thousands. This is traffic without search engines. This is where the future is headed. This is traffic that is targeted and are real people that are looking for information related to your niche.

However, the most common problem we face with this sort of marketing is the lack of time. We don’t all have the benefit of having extra time everyday to build our community. You should try to do your best to drop in regularly and build your brand. You need to contribute in order for others to contribute to your site. Once you have a decent size community of your own, marketing will be so much easier because you will have hundreds of people to spread the word about your new content.

Try this and let me know how it goes. Either way, you should work on building your own community to take advantage of social media marketing.

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{ 3 comments… read them below or add one }

Korean Collectibles August 30, 2009 at 12:20 am

Thanks for the good advice.
I agree with you about the importance of the traffic without search engines. If the content is good and interesting the traffic will increase. But this Social Media Marketing should go side by side with Search Engine Optimization. Because there are some problem of short attention span in the Social Media Marketing.
.-= Korean Collectibles´s last blog ..The Alchemist by Paulo Coelho =-.

Guna August 30, 2009 at 11:18 am

Thanks for the comment. (Korean Collectibles)

Yes Social Media Marketing has to go hand on hand with other forms of marketing. I was highlighting here that if one does not work on this form of marketing, they will potentially miss out on thousands of visitors. Possibly some dedicated users that may be referred through followers and friends from within your network.

Search engines are important to get visitors over the life of your website. They are important but the essence of this story is that don’t just focus on writing content for the search engines. Mix it up. Try to convince people that your site is adding value for them. They will come again and again. They will refer hundreds of visitors to your site. This way, you will also grow a strong foundation with people that trust your content. Once you foundation is strong, you can do a lot of stuff that will make your website stand out among your competitors.

That along with Search Engine traffic, will make your website shine!

-Guna

Curt Bizelli September 7, 2009 at 4:50 am

Thank you for the wonderful advice. This stuff is so true. Social Networking is by-far the best way to get traffic, not only because of “word of mouth”, but also BECAUSE the search engines also like social networking sites. (I think more than they like keywords. haha). I would like to enlist some help form you or somebody on here. I notice that you have a nice amount of retweets via tweetmeme. My tweetmeme on my blog doesn’t appear to be working. I retweet and it doesn’t count. Can you please take a look and let me know what you think.

Really Appreciated – Blessings,
Curt Bizelli

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