This is part two of a seven part series to show you how you can make more money with your website without actually making substantial changes to your website. Please read part one, How to Make More Money: Part 1 – Find Rich Pages within Your Website.
Now that you have figured out the “rich pages” within your website, you can now proceed to understand why they are the “rich pages” so you can maximize their true potential. You will need to understand why you are getting regular visitors to this site and where they are coming from. You need to know what will fulfill their quest.
How to Make More Money: Understanding the Visitors Coming to Your Rich Pages
In order to fulfill your visitor, you need to know their need. In order to understand this, you will have to dig a little deeper with your webpage analytical tool. As I mentioned before, I use Google Analytics. I will show you what you have to do next.
The above image is a screen capture of my “top content” on my website. It shows you which web page has received the most visitors for the day. It also shows you how many page views each page had. As discussed in part one, this is how you identify your top content.
Now if you click on each one of those links, you will get more detailed drilled down of the page view patterns.
As you can see from the above image, for each “rich page”, it shows you a lot more information about the visitor’s behavior. It tells you if your page is sticky or not. It tells you where your visitors came from and what sort of keywords they’ve searched for before they reached your page. The links on the right hand side of the above image, will give you individual pages with more detailed information.
For example, the “entrance path” page will tell you the pages within (internal) your website that referred the visitor to this particular page. The “entrance sources” page will tell you which external sites referred the visitor to this particular page. The “entrance keywords” page will tell you which keywords the visitor searched for in order to arrive on your page. It goes on and on but these 3 elements are key to your analysis.
The keywords tell you what they are interested in. The referral sites tell you the kind of websites that are referring visitors to this particular page and most of the time why. All of this information will reveal to you more and more about “what the visitor need from your website.” Your job is to make sure when the visitor leaves your page, they feel fulfilled. That is how you make money and the sections that are to follow over the next few days will show you how you can do that.
The “bounce rate” from the website analytical tool is an important number to keep an eye on. This tells you how many people coming to this page bounces off to “other sites” instead of visiting pages within your website. In other words, what percentage of people leave your website right after they visited this page. A high bounce rate number means a lot of people are fleeing to other sites. A low bounce rate number means your visitors like your content and they are going to other pages within your site. You would want to keep the number low if you can, unless your page is referring to other affiliate programs or other sites where you will be paid a referral fee.