This is part four of a seven part series to show you how you can make more money with your website without actually making substantial changes to your website.
Please don’t forget to read the previous chapters:
So by now, you will know which pages are the “rich pages” and you would also know why they are rich. You also have up to date content on your pages so that the visitors can really benefit from those pages. Your content must add value for your visitors. You need to give them something that makes them feel satisfied for visiting your page.
The next step in this excise is to now really capture that visitor so that you can make a few dollars – to make a sale or to capture their information.
How to Make More Money: Monetizing Your Rich Pages
There are many things you may want to gain out of visitors reaching your page; however, I am going to focus on monetizing from your page in this section. This is where I will discuss a little about how you can make more money from the same amount of visitors you have been receiving in the past. I will discuss other opportunities, such as lead capturing, you have with the visitors in the sections to follow this.
First of all, you need to decide if you are going to take full advantage of the visitor and make money right away such as to make a sale on the page, get them to click on ads or refer them to an affiliate program.
If you are going to use advertisements such as Google Adsense, you will probably want to consider removing the default ads you have for this page and then play around with different fonts, colors and sizes for your ad units. In one of my previous articles, Testing is Crucial to Maximize Your Revenue, I’ve emphasized how important it is for you to test your ad placements over and over again before you settle down on one. This is how you will know if you are making the most of that page. Therefore, like I said above, remove the default ads for this page and customize an ad unit just for this page. Place the ad units in different locations within your page. Try different colors and sizes to see if it gets users attention.
You can also use other affiliate programs, pay-per-sale or pay-per-lead programs as well. You will just have to again test the placement of these advertisements.
The best way to make more money is to sell your own product to your visitors. It can be an e-book to anything you prefer to sell. This is best because you get to keep all of the money. You also have the opportunity to write your content in a way that can lead to the sale of the product. In other words, you have more options to choose the right words to capture the visitor’s attention to buy your product. When I say “right words”, you should know which words I am referring to by now. These are the words the most visitors are searching in order to arrive on your page. This is the research you have done in the previous chapters. You should use those keywords to really drive the visitor home.
All of you will have different ways of monetizing your pages. In this section, all I wanted to show you is that there are opportunities to maximize your revenue potentials. Imagine that you are getting a lot of people to your page but none are clicking on ads. This is a waste of their time and your time. Most likely they didn’t find what they were looking for. Maybe ads aren’t the best way to make money on these pages. You may want to consider switching your monetization method to something else, like capturing the lead or selling a product. This way can probably get more attention from the visitors than just by having ad units for them to click through.
I hope this section intrigued your creative mind to think creatively about placing ads or selling a product. Give it a try; I am sure you will make more money than today from these pages. Again, use the keywords to offer the visitor a product or a service. Most likely they will click through to find out more information about that product or service.