adflyer: A Smarter online Marketplace

facebook-logoadflyer, yet another classified advertisement system is trying to fill the gap that exists in the marketplace at the moment. They claim their goal is to fill the big gap that exists between good classified system and all the good shopping sites.

Recently, I was contacted by Ben O’Brien from UK regarding his new startup. Ben wanted me to take a look at his website and mention it to all of you. When asked why he came up with yet another classified system, the said, “we already know that there are a number of classified sites out there, but the more we researched the market, the more we realised that there was a big gap for a site which combined the best of classified  ads with all the good points of shopping website.”

I had a chance to to ask Ben a few questions regarding his new venture.

What is your vision? (what are you offering to your visitors?)
adflyer offers a simple but effective classified advertising service. adflyer is not just aimed at private sellers to online retailers too.

What is your business plan or model?
adflyer is aimed at both the public and business users who want to buy and sell new as well as second hand.

Why did you start this website?
adflyer was created because of the frustration of ebay – fee’s were always increased and too many scams

How are you planning to market it?
adflyer plan to launch a major PR campaign in 2010 – to date marketing has been down to word of mouth and search engine optimisation

What is the name of the founder/creator of the site?
The two founders are Ben O’Brien (25) Sam Naylor (25)

Where is the location of the website (country, province or state) ?
adflyer are currently based in Birmingham England UK

When was the site launched?
adflyer launched September 2008

Why is your site different than your competitors?
adflyer differs in a number of ways  – to name a few, merchants can sell through their own payment processing system, users can select from new and second hand items, free to list items.

Any other information that you believe is relevant to your startup?
adflyer are constantly looking to partner with high trafficked websites to offer an orange label service (similar to a white label) – this partnership is designed to be highly beneficial to both parties. adflyer has already partnered with a radio group in the West Midlands.

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