Boosting – Africa’s Business Directory

Recently I have been so busy with all the changes that my blog is going through hence I didn’t have a chance to talk about new startups that were submitted through the above site submit section.

I will try to get through all of the requests that are sitting in my inbox within the next two weeks.

Today I want to talk specifically about It is a free online directory specifically for Africa. It has listings in various sectors such as accommodation, finance, art, music, governments and organizations and many others related to Africa.

This website consists of over 15,000 listings so far in less than six months since it was launched. The vision for the founders, Akinyi Adongo and Zahra Haji, of this website is to be resourceful for the continent of Africa. Both Ms Akinyi and Ms Zahra are from Nairobi Kenya.

Their business plan aims at generating profit from advertising and through sponsor listings. Sponsored links will appear at the top of shown results. Some of the other things I would recommend for such site to consider classified advertisement system. If you are planning to go local, region by region, in Africa, you should consider adding classified advertisement option. This would bring in additional revenue.

According to the founders, “ came about as a result of lack of information on Africa on the internet. Less than 1 percent of the content discussed and written about on the web is about Africa. We wish to change this by providing a portal which conveys relevant and necessary information on Africa. We update our website daily, and are constantly on the lookout for what is new in Africa, unlike most other African websites which are rarely updated.” I am not too familiar with African websites, but the key to be successful with any website is to keep it current and up to date.

I’ve asked them about their plan for marketing. They are using social media, email campaigns and word of mouth. They also take advantage of local publications and advertise their website.

Although there are many directories on the internet, this seems to be headed in the right direction to be a local directory services for Africa which will allow people like you and I to find relevant information regarding Africa and the countries within it.


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