This chapter is part of a ten part series on challenges faced by internet marketers. While the first few chapters discussed how internet marketers can overcome challenges both in their chosen field and in their profession, this chapter discusses the technology and tools that an internet marketer should learn to successfully make money online. A marketing medium can guarantee that people will get to visit the site and the necessary publicity is achieved.
Different Marketing Media
Since the internet is an online battle, naturally, the tools and media and that you will have to use to make money on the internet are also online. The following techniques and internet tools are the fundamentals in the competitive arena of internet marketing and making money online:
Article marketing has established itself as one of the most effective and most commonly used technique in the field of internet marketing and making money online. In order for people to know what you offer, you have to advertise what you have to say. Article marketing is the best way to do that. You have to submit articles/content to an article directory.
Article directories often get good page ranks in Google and they are very efficient in getting content seen by people looking for particular keywords. Since almost every day there are new websites and article directors developed, you have to do your own research to find the best directories around. Usually, the best way to see which article directory ranks top is to search through Google Page Rank or Alexa.
The following article directories come as some of the most recommended article directories which internet marketers can use:
These are just a few of them. It might be a good idea to constantly check the page rank to make sure you’re still using a top site. A site with a higher page rank will help your site rank higher on search engines.
Social media websites are considered as one of the most followed and most patronized kinds of websites. People from different backgrounds, countries and interests all gather in social media sites. Users who have social media accounts often use their account to keep updated with everyone.
These social media sites provide advertisement platforms where developers place ads strategically. These days, it might be a good idea to create your Facebook page if you really want to make money on the internet. It’s also good to get some followers from Twitter. However, if you’re really aiming at a more personal approach then Facebook is a good platform. Be sure to check out regularly for newer sites.
Just like other social media sites, there might be a new site that can set standards. Your aim as an internet marketer is to gain as much attention. It’s likely that when interested people see your ad they will click on it and check out your own site.
If you want a television-like advertisement then go for video marketing. You can upload videos on YouTube. This is a good way to also attract people. Some people are more visually oriented, thus, a video advertisement is the best way to reach them.
Make sure to research on what makes an effective video advertisement. You can solely use YouTube for video marketing unless something as widely popular and commonly used platform emerges.
While blogging was previously limited in uploading content, you can now design your blog as if it’s a professional website. Blogging platforms like WordPress now provide SEO tools and packs to help better improve the blog’s page rank.
Almost regularly there are new WordPress packs available so be sure to check them out. See which ones can make your marketing efficient.
Technology Changes for your Website
The internet is constantly bombarded with new offerings. Many providers try to put out as much software and platforms. However, if you really want to make money online, then it’s best that you only select software and platforms that would be useful to you. See what other businesses are doing.
Check out how reputable and leading companies do it. You won’t have to put in a lot of things to your website. Make sure that it’s not as cluttered. Just see to it that it appears presentable and appealing just like how genuine and successful companies have done.
Ever Changing Market
There are many products and services that you can offer. However, if you’re going to try and claim every product and service there is, you might end up unsuccessful. Concentrate first on just one or a few products and services.
It’s best that they’re related so you can incorporate similar techniques and marketing won’t be confusing. Try to determine your capabilities and up to what extent can you market such products and services.
Making money online is entails using the right tools and techniques. Without proper tools and techniques, things may just fail.