This is Chapter 6 of a ten chapter report on Challenges Faced by Internet Marketers. If you haven’t read the previous chapters, please visit – 10 Biggest Challenges Faced by Internet Marketers.
Along with proper internet marketing techniques, one of the best ways to ensure that you will make money on the internet is your personal brand. Just like for any company in any industry, branding is a crucial aspect to the firm’s reputation in the market.
As many experts have established, a company’s brand is what will ultimately make its products sell. Read on to find out why branding is important in making money online and internet marketers should learn it.
Why Personal Branding is Important for Internet Marketers?
Personal branding is considered as a long term asset. If you’re going to invest on it, you’ll definitely be reaping rewards for a long time. If you’re going to market products and services, you have to brand yourself.
Otherwise, it’s like working hard only to have other people or other entities earn the credit. Since it’s more than likely that the products and services you sell will have their similar competitors then it’s best to publicize yourself as a distinctive dealer.
If not, it’s like marketing the products of other companies instead of yours. It’s not enough that you tell people what you offer; you should be able to help them distinguish your company apart from everyone else. This is the importance of personal branding.
You create a reputation for yourself that is distinguishable from other companies. It helps you build a loyal following of consumers. If you have a distinguished set of followers, you can easily make money online.
You have to tell people that there’s none like you in the industry. Personal branding helps you to stand out. Personal branding encourages people to seek you instead of you following them around. In personal branding, you have to remember that you are marketing yourself to people.
Remember that people are seeking ways to improve their lifestyle. They want to find things which can help them improve the quality of their lives and make sure that their money gets its worth.
In order to make money on the internet, people have to see you and feel your presence. You have to talk to them and be able to reach them like no other business can.
Branding is a way to make sure people remember and refer back to you. In order to successfully do so, you have to employ a number of strategies.
How to Create Your Personal Brand?
Personal brand is important in making money online. Thus, the following strategies ensure that you can create your personal brand in the virtual world:
- Blogging – This is a way to make sure that people thoroughly understand who you are and what you do. Through blogging, you can share with people the specialties and services that you offer. If people completely understand what you can do for them, they will certainly identify whether you are relevant to them or not. You can establish your relevance through your content and help them see why you’re an essential part of their lives. If people see your necessity then you can easily turn them into customers and make money on the internet. Make sure you that carefully go over your content. Try not to squeeze too much. Tell what you need to say in a concise manner.
- Avatar, photo and company information – In most cases, images can help people remember your company better. Just like how McDonalds, Coca Cola and Apple have made their trademark symbols, you can also make one for your company. Make sure that your photo or symbol stands out. See to it that it’s something that people have never seen before. It’s also best to be able to relate the company name to your identifying image. Your website should be able to clearly display what you want people to identify you with. You can incorporate a good avatar or photo with company name through a logo. If you’re not well versed on logo making or image making then it’s best to consult a professional.
- Reinforce who you are – You can use different social media sites such as Facebook and Twitter to repeatedly let people remember who you are and what you do. However, it is important that you don’t appear redundant. Don’t just publish the same thing over and over again. Think of ways on how to make people remember. For instance, you don’t to frequently advertise your products. You can simply provide a status message. Without having to tire out people, you simply were able to remind them that you are there. When people see your status, subconsciously you leave a mark. After a while, you can advertise your products again. Try to give intervals and people will surely see you as important instead of annoying and overly persistent.
Personal branding entails that you carefully think of unique and creative ways to market your brand and let people know who you are. Don’t just settle for the usual publicity stunts. Try to think of ways wherein people will actually enjoy your marketing strategy.