– A Video Sharing Service for Post-Production Community

Today I am reviewing a site that was submitted to me by Richard Keating. Sending out DVDs of production videos is not only expensive but time consuming so Richard partnered with Chris Potter and Marc Tremblay to make this process easy for the post-production community – to Make Video Screening easy for them.

In their website it says, is “an online service that provides agencies, production companies and editors with a fast and secure way to screen videos for clients, collect their feedback, and get projects approved.

I didn’t have a chance to test the service but they sure seem like have a plan to make it a success. It may sound like other video sharing websites but I don’t believe others allow you to manage it all in a closed environment and gain feedback from invited viewers. ScreenLight allows you to create a project, add videos to your project, customize the viewing room, invite clients for viewing and gather feedback from the viewers for your production. Very interesting concept but it is specific for this particular niche.

Below are few questions I’ve posed to Richard:

What is the URL of your Website?

What is Your Vision for this Website or Service?

ScreenLight is a video-sharing tool specifically designed for the post-production community.  Editors and other video production professionals can create screening rooms, upload videos and notify project participants when videos are ready for review.  Clients and other project stakeholders can log into the secure screening room, watch the videos, and add their comments.

What is Your Business Plan/Model?

A subscription based service, all of ScreenLight’s paid plans include unlimited user accounts, an unlimited number of projects, SSL encryption, and the ability to brand client Screening Rooms with your logo and corporate colors. All plans also include a 30-day free trial.

Why Did you Start this Service?
From our press release:

ScreenLight was originally conceived to address problems that Red Couch co-founder Richard Keating (a professional Editor & Post-Production Supervisor), was having sharing videos with his clients. “Anybody who works in this business knows the stress of tight deadlines,” Keating says. “Having to stop in the middle of a busy edit to get screeners out to clients is always a bit of a pain. Uploading to FTPs, managing and sending out url links, keeping track of all the back and forth emails. I needed a tool that would be a centralized communication system with the specific purpose of screening videos, harnessing feedback and getting projects moved towards approval faster and more efficiently.”

According to Keating, making things more efficient for the editor was just one part of the equation. It also needed to address the needs of the end client.  “We’ve all had ‘The video won’t play on my computer’ call from the client”, Keating says.  “Educating the client is part of the job – for some of them it’s their first time with the video production process – but you don’t want it to eat up too much of your time. It’s for this reason that simplicity is at the center of the ScreenLight philosophy. It allows you to keep your clients happy by providing a less stressful experience.”

How are you Planning to Market this Website?

Industry forums, blogging, direct marketing.

Who are the Founders?

Richard Keating – Co-Creator
Chris Potter – Co-Creator
Marc Tremblay – Co-Creator

Where are you located?

Toronto, Canada

My comment: I am also from Toronto, Canada. Good to see you guys kick off something from Toronto!

When did You start this Service?

October 2, 2010

How are You Different from Your Competitors?

There are a few sites out there that have some overlap with our service, but they are more for peer-to-peer collaboration, a space for editors and motion graphic designers to collaborate with each other. The interfaces on these applications can be a little overwhelming for the end client who needs to review a video and isn’t familiar with the post-production process. Our users like it because it is easy, clean and simple.

Please visit

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