MicroMobs – Making Group Discussions Easier

So what are Mobs and what are MicroMobs? Well MicroMobs is a messaging platform for groups with similar interests. This group messaging service allows you to easily manage and communicate with multiple groups in a private and controlled environment.

Travel Discussion Mobs

Recently I was contacted by Ajay Kamat, one of the founders of MicroMobs.com, to have his website reviewed on StartupBooster.com. I was able to ask him a few questions regarding the website. See below for his response.

What is the URL of Your Website?


What is Your Vision for this Business?

micromobs aims to be the tool people utilize when communicating in groups. Today, getting in touch with an individual is easy through Facebook, but where do you go when you want to communicate with a group? Usually people use email threads, which are good for making announcements, but are not sufficient for a back and forth conversation. micromobs focuses on quick temporary group discussions by making the conversations easy to manage and setup.

What is the Business Plan or model?

micromobs will provide customization tools for groups that have additional requirements. These include redirecting to a unique URL, css customization, themes, etc. micromobs will also allow brands to sponsor mobs based on the topics being discussed across mobs.

Why Did You Start this Website?

We started micromobs because we felt that there was a fundamental problem with group communication. While most tools focused on enterprise or long term groups, no one was adequately addressing the fact that most groups are temporary in nature. micromobs was built to address this problem.

How are You Planning to market it?

People seem to identify quickly with the problem we are solving. We are targeting our audience through Facebook Ads, Adwords, and through grassroots campaigns.

Who are the Founders of this Website?

Ajay Kamat, Himani Amoli, and Gordon McCreight

Where are You Located?

California, USA

When Did you Start this Website?

May, 2010

How are you Different from Your Competitors?

We do have some competition in Facebook, Google groups, and Yahoo groups. We are different because we are focused on the temporary nature of groups and the fact that people dont want an extensive setup process to start a group. micromobs focuses on simplicity.

It certainly looks like MicroMobs is out to fix some of the fundamental issues of social media platforms – many of today’s mediums tend to be more complicated and rather difficult to have private group discussions.

I wish them all the best with their new ventures.

Please visit their website at MicroMobs – Group Messaging.

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