To help out website owners, Google released its very own toolset called Google Webmaster Tools. This set of tools will provide solutions for problems related to Search Engine Optimization (SEO). You can start using these tools by verifying that you are the owner of the site. Furthermore, learn the tips below to get you started with these webmaster tools:
Crawl Stats – This report found on the Diagnostics, summarize the crawling activity of Google for the last three months. Three more reports are found in this category: pages crawled per day; kilobytes crawled a day and time consumed for downloading a page. These three stats are useful for checking the performance of your WebPages online.
Not Found Errors – You would want to as much as possible to avoid 404 pages on your site. This is a problem which drives site visitors away. This webmaster tool found on the top right of the dashboard will gather inactive URLs on your site and redirect your visitors to the working web pages.
Defective Meta Descriptions and Title Tags – The webmaster toll have way too find the faulty URLs on your website. Just check into the Diagnostic and HTML suggestions to see problems concerning title atgs and meta tags of web pages. Frequent problems on these tags involve too short or too long descriptions or duplicate ones. Remember that title and meta tags have huge impact on page rankings.
Top Search Results – Though Google Analytics is helpful, the webmaster tool is also helpful in terms of showing the specific position of your site within Google. This will be helpful in giving you directions on what keywords to prioritize.
Links on the Site – Check into the sitelink section contained on the Site Configuration to take control of the links from your site that is shown. You can decide which of these links you want to be blocked.
Keyword Research – This is another tool which displays the list of keywords that are most relevant words that Google found in your site while performing the indexing process. This is a good guide in determining the keyword and phrases that your site is being ranked.
Reconsideration Request – You can’t afford to ignore this important tool interface that helps you tell Google to take another look at your site. This is usually useful if your site isn’t indexed in Google maybe caused by penalization for some reasons. Through reconsideration request, you can contact Google that you’ve fixed and cleaned any errors in your site and you are not violating the Google’s webmaster guidelines.
Google’s webmaster guidelines – It is strongly recommended to read carefully the guidelines before using the Google webmaster tools. By following the guidelines Google will be able to index, and rank your site smoothly. You need to read its Quality Guidelines to be acquainted with the unlawful practices that would cause penalization of your sites.
Content Analysis – This is a new feature in Google webmaster tools which supplements to the crawl error diagnostics. This will help site owners to improve the contents of their sites since this tool will give you feedbacks about the issues and problems that Google encountered while trying to index your site. The content analysis will show 3 valuable parts of the site and gives its diagnostic results. These are the Title tag issues, Meta Description Issues, and Non-indexable content issues.
Site Verification – In order for the Google webmaster tools to be useful in your site, you must first verify your site. You must also to verify that you are the owner of a specific site. You are allowed to add 1000 sites in your Google webmaster tool account. This step doesn’t affect the site’s performance and in the indexing process so with the Google’s search results. Here are the instructions from “Google webmaster tools help” on how to add and verify a site:
To add and verify a site:
- Sign into Google Webmaster Tools with your Google Account.
- Click Add a site, and type the URL of the site you want to add. Make sure you type the entire URL, such as http://www.example.com/
- Click Continue. The Site verification page opens.
- (Optional) In the Name box, type a name for your site (for example, My Blog).
- Select the verification method you want, and follow the instructions.
Guest post by Sasha.