For a webmaster, one of the important tasks is to get free traffic. Moreover, one cannot just get traffic once and reap benefits from it. It is a continuous job and if you want to retain it, you must be regularly doing it. Given are some of the ways through which you can drive free traffic to your website:
OPTIMIZING THE SITE
Search engines are a major way to obtain free traffic. You need to optimize your site, so that it performs well for the targeted keywords. You need to invest your time and efforts in the optimization. Look out for various techniques that come under White Hat SEO and follow them religiously.
FREQUENT UPDATING OF THE CONTENT
One of the first steps in obtaining free traffic is ordinary but of utmost importance – frequently updating the content. Content is king. If your content is informative, relevant and frequently updated, it will not only have a continuous loyal audience but will attract search engines too.
GETTING AN EDGE FROM SOCIAL BOOKMARKING SITES
A popular Social bookmarking site can get you free traffic easily. If you are eager to know how to get going, you can search on Google about ‘How to get Traffic from Social Bookmarking sites’. There are various sites like Delicious, Digg etc for this purpose.
USING TWITTER AND FACEBOOK
If you have gained popularity on Twitter or Facebook, the free traffic you get from these sources can easily override the one from Google and other search engines. It is true that constructing a large network of followers on Twitter and Facebook takes a lot of time, but in the end, the result is worth it.
GETTING LINKS FROM OTHER RELATED SITES
Getting links from other sites in your niche is good for SEO purposes, especially when you do it without the no-follow attribute. In case the links are useless or inadequate for SEO, they can still help to achieve the needful traffic. Check the Backlink Builder tool to get a list of sites in your niche. On the other hand, if you link to bad neighbors, it can prove to be harmful for your site.
GRAB THE OPPORTUNITY TO PROMOTE THE SITE FREE OF COST
Don’t neglect the free promotion. Methods to promote the site for free, include submissions to directories, free classified ads, and inclusion in various listings. Not each one of them works well but if you select the right places, it can result in tons of traffic.
GIVING FREE SERVICE OR PRODUCT
One of the most effective methods to drive large amount of traffic is to give away any free product or service. When this free product or service becomes popular among the masses, chances are that they will look into your site more deeply and with more interest.
USAGE OF VIRAL CONTENT TO REAP BENEFITS
Viral content is one of the best ways to get more visitors to your website. Viral content has been termed so because it can spread like a virus. For example, when users like your content, they share it with friends, various sites, as well as promote it free.
ADVANTAGES OF PROMOTING OFFLINE
Although offline promotion is hardly used nowadays, still it quite powerful and if you know how to use it, it can bring you fair amount of free traffic. Traditional offline methods to promote your site include printing its URL on your business cards or pasting it on your car. You can also begin trading different merchandises and make your brand more popular.
INCLUDING URL IN THE SIGNATURE
Forums, which get a million hits a day, can get you free traffic. If you are popular there, your signature is your identity and when you include your URL in the posts, people tend to click the link embedded.
Getting traffic is an art in itself and one cannot state all the ways of getting it but if you keep in mind the important ones as discussed here, you’ll surely be able to get good amount of traffic for free.