Blogging: Why Your Blog Will Fail

Niche_Marketing_ResearchNow that you are here and reading my post, I am sure your blog will not be one of them that fails. However, please don’t take this comment lightly. As everything in life, you have to work for it and you’ve got to rise above your competitions.

I will give you $100 US if you guess how many blogs are out there on the internet and how many new blogs are started on a daily basis. I would say there are millions of blogs out there and hundreds if not thousands of blogs emerge daily. Now, many of these blogs go unnoticed. No one hear about it and not many cares about it. However, many people will continue to try and they will continue to copy what others are doing. Of course, they will fail and move on because only a handful will survive to be successful.

Now, how do you become a successful blogger and how do you make sure your blog is successful? Well the number one recipe for blogs to be successful is to communicate with your audience.

You need to learn to write for your audience rather than writing for the sake of writing articles. Many people put together a WordPresss blog overnight. Then they are excited about their new blog because they too believe they will be able to make the six figure income that many bloggers enjoy.

First of all, when you start a blog, please do not dream that you are about to make a six figure income right away. If it is that easy, then every blogger will be successful. I will be honest with you. I do not make much money with my blog and I am not aiming to make a six figure from this website in the short term. As I mention in my profile, this blog is to pass my time by helping others. I am making enough to pay my bills – which is really important for sustainability. You need to make enough to maintain your blog for a long time so you can improve it on a regular basis. When you maintain it for a long time and provide value added content for your audience, you will eventually make it work…

Going back to communications, you must know your audience and you must learn to communicate with your audience from the beginning. If you don’t learn to interact with your first few visitors, there is no point in continuing your blog because you do not know how to keep those visitors on your site. Don’t forget to read my previous blog post on “getting to know your visitors.”

Blogging: How To Communicate With Your Visitors?

Now picture this. You are in a football stadium and you are one of the 30,000 visitors that day. You start screaming about your new blog and start talking about your ideas and what you have to share. The person next to you start copying you and start talking about his/her website. Imagine now that the third, the fourth and everyone else next to you start doing the same thing. Now imagine more than 30% or about 10,000 fans in the stadium start to shout about their blog and their ideas. It wouldn’t make much sense to the other 70% of the audience would it? They will probably go crazy and won’t believe any one of you. They will probably start ignoring you and they will probably never want to see you again… Well it is no different on the internet. Many people are just shouting out what they have to say instead of speaking to their audience.

Now imagine that you are still in that stadium and the game won’t be over for another 2 hours. So you sit back and do some homework for 10 minutes. You first decide what you want to talk about and then you decide whom you want to talk to. All those 30% of the people are still shouting but you decided to talk directly to a few people around you and start offering them some assistance. They are now engaged. They are listening to you. They want to provide you with some feedback and contribute to your success. Now few people about 50 feet from you see a group gathering around you, so they make their way over to you… your fans are just growing because you are building a momentum and you are not just speaking, you are speaking to those people around you… before you know it, you will have hundreds of people around you compared to your counterparts who continues to shout without any results.

Well in the blogging world, this scenario holds. You will have to understand your business and then you need to know what you are offering to people. Once you have figured this out, try to leverage it by working with your audience. Talk to them individually or as a group. Gain an audience at a time and eventually you will be successful.

I would love to get your feedback on this story. I would love to know how you are doing with your blog (if you are a blogger). I would like to share your stories with my readers. Thank you in advance.

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{ 15 comments… read them below or add one }

Megan Arche November 23, 2009 at 5:39 pm

Wow great advice again from you Guna. I really enjoy what you have to post here BUT I only hope you make time do this often. I can’t wait to hear about the changes in your life that you’ve mentioned on the previous post. Good luck.

Niall Harbison December 6, 2009 at 2:07 pm

Last time I checked there were over 200 million blogs with 10s of millions be started every single year. As you say though most of them have nothing on them and people just let them fail. When I am teaching people how to start blogging the one thing that I tell them over and over again is that it is going to take time, a lot of time. You are not going to get anything out of it for the first 6 months at the very least. Too many people just get to 3 months, see no comments and basically just give up! STICK WITH IT!
.-= Niall Harbison´s last blog ..All Star Panel – Talking Future Of Social Media =-.

Guna December 11, 2009 at 9:03 pm

@Niall – you could be right… there are many of them out there… you are right, they need to stick with it… comments don’t come easily… the blogger has to engage his audience and influence the audience to get comments. If they write for the sake of writing, they will not get any comments…

keithb December 9, 2009 at 11:03 pm

Good post, you make some good points there are so many blogs out there, I wonder how many of them actually make a living off of them.

Ramkumar December 9, 2009 at 11:50 pm

I really appreciate your content. Good luck . Cheers. This is a must read for every blogger.
.-= Ramkumar´s last blog ..Fennec the First Mobile Firefox. =-.

Guna December 11, 2009 at 9:01 pm

@Ramkumar – thank you for your comments. You have a nice blog as well. I wish you success.

Justin Khoury December 10, 2009 at 8:15 am

Very spot on post, which I agree with fully.

It really does seem to be very simplistic on the surface, but in actual fact – the amount of failures resulting from neglecting your points never ceases to amaze me.
.-= Justin Khoury´s last blog ..How to benefit from a downturn in traffic =-.

Guna December 11, 2009 at 9:00 pm

@Justin – you’ve hit the nail on the head… half of communicating is listening… many people neglect that… they don’t listen to your audience… therefore they end up failing to provide what their customers are looking for… eventually shutting down…

saket December 10, 2009 at 12:26 pm

hey it was an awesome post but i would like you to share some more articles like this.
I am gonna start a blog with a partner. I had previously one blog, made it to under to 5k alexa in india nd pak but failed to keep the blog alive due to the increasing pressure of my studies.

Guna December 11, 2009 at 8:59 pm

@saket – Thank you for your comments. I wish you success with your new blog. Please let me know if you need any help.

Chanel Sunglasses May 25, 2010 at 8:41 am

great experience, dude! thanks for this great post wow… it’s very wonderful report.

Dior Sunglasses May 25, 2010 at 5:41 pm

Thank you for useful info. 🙂

ilhan July 29, 2010 at 4:55 pm

you are very very right.
I made such a mistake too and really i could not be successful.Then i changed my point of view and started to focus on what audience might expect from my blog.
.-= ilhan´s last blog ..How to Prevent Infectious Diseases =-.

pickup games February 23, 2011 at 6:15 pm

I think blogging is simply a tool to promote your main product, it shouldn’t be a product itself in the beginning.

Chaitanya July 27, 2012 at 7:13 am

A treasure of an advice! It needs to be referred frequently to keep one’s head above the short term money making fantasy.

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